The New Cotton247.com: Enhanced Search, Focused Navigation, Deeper Content
The all-new, completely redesigned www.cotton247.com makes it easier than ever to stay connected with the global cotton industry.
June 6, 2012
The all-new, completely redesigned www.cotton247.com makes it easier than ever to stay connected with the global cotton industry. The new site is packed with features specifically designed for cotton and textile professionals who want to stay on the cutting edge of the industry. Topic-focused navigation spans the industry from boll to bobbin and allows users to rapidly access up-to-date information and delve into areas of primary importance to them by drilling down to hub sections filled with related content. A superior search engine brings back results organized by date, relevance, and video. Unique to the site is the industry-exclusive coverage of the global market broken down by major regions of the world, with special focus given to key events and news from the world’s leading cotton associations.
Categories such as Latest News, Most Viewed and Most Commented quickly allow visitors to see the most current and talked-about topics. Topical navigation includes Logistics, Merchants, and Textiles and Mills. Hub sections cover subjects such as Analysis, Demand Creation, Fibers, and Sustainability. Each section is overflowing with articles on the latest products, news, and research so visitors can keep abreast of the latest trends and advances in the markets. Users have plenty of opportunities to interact with their peers and voice their opinions through email, print, polls, and social media.
The new site draws content from integrated, cross-market resources, as well as Cotton International and its sister publication Cotton Grower. Audiences that tested the beta version of the website applauded the new interface. “The format, categorization, and article presentation are quite pleasing,” one user said. “I enjoyed the website and getting around it is much easier,” said another tester.