For the first time in its history, the annual International Cotton Conference in Bremen will put the emphasis on cotton’s end consumer. Scheduled for March 1921, 2014, in the Bremen Town Hall, the event will be guided by the theme, “Cotton for People: Needs and Solutions.”
The educational agenda will address three primary questions:
- What does the consumer expect?
- How can the cotton and textile industries meet these expectations?
- What, exactly, makes cotton a unique fiber in the eyes of the people all around the world?
Analyses, findings, research results and solutions will be presented and discussed on everything from cotton growing through processing and equipment to making cotton products more comfortable for consumers. Sustainability in production, textile processing and the use of clothing, which is becoming increasingly important for the end consumer, will also be areas of emphasis.