The Blue Jeans Go Green Program Goes Racing – and Recycling – at Phoenix NASCAR Event
January 23, 2014 Cotton Incorporated and Phoenix International Raceway have announced a partnership for the Blue Jeans Go Green 200 presented by Cotton, the Fabric of Our Lives NASCAR Nationwide Series race and an at-the-track denim recycling initiative on Saturday, March 1.
The Blue Jeans Go Green denim recycling program aims to keep old denim out of landfills and give it new life by converting it into denim housing insulation for communities in need.
“The partnership with Phoenix International Raceway places the Blue Jeans Go Green denim recycling program in the unique position of being both in the national and regional spotlight,” said Cotton Board member Kevin Rogers, a Mesa, AZ, cotton producer. “I am very excited Cotton Incorporated is promoting this environmentally-responsible program to NASCAR’s large and diverse audience.”
During the race weekend, attendees to the Blue Jeans Go Green 200 will be able to drop off any type of used denim at one of four recycling collection bin locations that will be set up around the track. The denim will then be converted into UltraTouch Denim Insulation by Bonded Logic, located in Chandler, AZ.
“We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green program to Phoenix International Raceway as the title sponsor of our Nationwide event,” said Bryan Sperber, president of Phoenix International Raceway. “We are tremendously proud to be associated with such a great organization, and I encourage our fans to recycle their jeans and denim to this great cause.”
As an extra incentive, Phoenix International Raceway will provide a 20 percent discount on tickets to the track’s November 2014 NASCAR Nationwide Series race to fans that recycle denim with Blue Jeans Go Green during the March race weekend.
To date, Blue Jeans Go Green has diverted more than 600 tons of waste out of landfills and generated approximately two million square feet of UltraTouch Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of denim collected during the race weekend.
“We are new to NASCAR but have learned quickly that the sport’s fans are incredibly brand loyal,” said Andrea Samber, director of consumer markets – strategic alliances for Cotton Incorporated. “If that support translates into participation in this cause marketing program, then the Blue Jeans Go Green 200 event has the potential to be the largest weekend collection since we introduced the denim recycling program in 2006.”
For more information about the denim recycling program, visit www.BlueJeansGoGreen.org.
Source – The Cotton Board
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