Cotton industry professionals from all over the world will convene to share their knowledge and experience during the 69th Plenary Meeting of the International Cotton Advisory Committee (ICAC), to be held Sept. 20-25, 2010, in Lubbock, Texas. To help fulfill this year’s theme, Cotton Industry Growth through Global Unity, the ICAC Organizing Committee has designated Cotton International and Cotton Grower magazines as the Official Publications of the Plenary Meeting.

Moderator Overview: Another Market Meltdown Will Happen, Sooner or Later

Although there are more tools available to help manage those risks than ever before, there are more uncertainties than in years past, as well.

Panelists' View: Volatility Can Be Turned into a Competitive Advantage

If your company can perform well when times are difficult, your customers will reward you with more trust -- and business -- in the future.

There's More to Lubbock than Meets the Eye

This city of nearly 220,000 people is a cotton hotbed, houses a major U.S. university, and is the home of many music legends.

Moderator Overview: Progress toward Industry Harmonization and Standardization

Session moderator Manfred Schiefer emphasizes that instrument-testing technology is the key to standardization efforts.

Panelist View: Tradition is a barrier to modern cotton grading and classing

CSITC Chair Andrew Macdonald is fighting hard to drive the standardization of testing instruments.

Lubbock Stakes Its Claim as an Up-and-Coming Wine Destination

In the last three decades, five local wineries have formed the foundation of the new wine country in Texas.

Moderator Overview: Resource Constraints and Cotton Production

Session Moderator Kater Hake, PhD, provides a high-level overview of what cotton needs to do to sustain its place in the world market.

Moderator Overview: The Impacts of Social and Environmental Standards on Demand for Cotton and Textiles

Session moderator Jeffrey Silberman discusses why promoting sustainability isn't just the right thing to do--it's critical to the success of the cotton industry.

Panelists' View on Resource Competition and the Need for Education

Wally Darneille of the Plains Cotton Cooperative Assn. and Allan Williams of the Better Cotton Initiative provide insight on the race for energy, water and arable land.

Panelists' Views on Pricing, Sourcing, Demand Enhancement and Marketing

Four industry experts address everything from consumption to product development, cotton sourcing to marketing strategy.

Cotton and Cowboys: Pre-and Post-Show Tours of Texas

Whether you want to take an up-close look at the Texas cotton industry or take in the local culture and entertainment offerings, this guide will give you all of the options you could ask for!

Spouse Tours: Wines and Wardrobes, Culture and Cabernet

Lubbock teems with a unique selection of shopping, cultural and entertainment options for visitors and sightseers.