The Power of Information

Leveraging cotton's position throughout the global supply chain.

By Berrye Worsham

Contributing Author

September 2009

Cotton-Rich Wall Covering

One way to help keep the cotton industry viable and increase consumer demand is to find new uses for cotton.
Cotton Incorporated is continuously searching for new uses of the fiber-rich plant. In a news release from JaDecor, the company says it has created a cotton-rich wall covering product that is more sustainable than vinyl wall coverings and some paints.
JaDecor Natural Wallcovering is a unique wall finish created from a patented mixture of natural cotton fibers and minerals in a high-density composition, creating a wall/ceiling covering for home owners seeking sustainable solutions.
“The acoustic and thermal value of cotton creates an energy-efficient space that is both warm and quiet, while adding a unique visual beauty of a natural product,” says Specialty Finishes Owner Tim Bell.
JaDecor Natural Wallcovering is available exclusively through trained installers across the United States and is not a retail product.

For more information, visit JaDecor’s website: www.jadecor.com

In today’s ultra competitive world, information is power. This is especially true when it comes to cotton and using information on cotton’s behalf.

Within our Global Product Supply Chain division, Cotton Incorporated researches and distributes a wide range of invaluable information we use to leverage cotton’s position throughout the entire global supply chain.

Multiple publications, designed to cover cotton from the farm through retail, are readily available for download from Cotton Incorporated’s consumer website: www.cottoninc.com.

Supply Chain Insights describes important developments throughout the supply chain and covers pertinent topics, ranging from macroeconomic influences on apparel spending, to implications of consumer laundering habits. The Monthly Economic Letter provides timely analysis of the cotton market, detailing the latest updates to world supply and demand and trade figures, while offering potential implications for cotton prices.

An overarching goal of these publications, as with all of our market research initiatives, is to give cotton a competitive advantage over other fibers by providing strategic insight regarding consumer preferences for cotton, and then suggesting how this information could be used to increase cotton sales. Please visit our website today to see all of the information we have to keep you informed about cotton.

Cotton is the Natural Choice in Oil Sorbents

Wisconsin-based Sellars recently announced the launch of EverSoak Oil Only Pads – sorbents made with 80% cotton, that now carry the Cotton Incorporated ABSORBLEND trademark.
“We wanted to create a sorbent that not only performed better, but was better for the environment,” says John Sellars, EVP - Marketing. “Cotton linters proved to be the ideal source material.”
Using cotton staple could have become expensive and would have needed to go through a bleaching process, but the new product is able to avoid these costs by using linters.
Linters are short fibers that remain on the cottonseed after the ginning process removes the longer fiber. This product is up to 50% more effective than polypropylene alternatives and has the unique ability to float, which makes them able to neutralize the damage of oils and oil-based chemical spills on water.

More information on the product can be found at the company’s website:
www.sellarscompany.com

About the author:

Berry Worsham is President & CEO, Cotton Incorporated

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The Power of Information

Leveraging cotton's position throughout the global supply chain.